How to Make Pissed Off Customers Piss Themselves With Laughter Instead…

So that may be too long a title for my TED talk, but Virgin America knows the power of smart and smart aleck marketing and catering to the needs of clients. (They started out courting rock stars after all.) And whatever your brand is, it should extend through all the details of the company. That’s how something as simple as a ‘flight delayed’ message can turn grumpy customers into happy ones. Or at least make them a bit less grumpier. Or discover new ways to speed up people getting off the planes.

I assume the flight was coming from Wisconsin...

I assume the flight was coming from Wisconsin…

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2 comments

  1. It is a pity that more airlines do not regain the ‘human’ touch. Far too often now that customer ‘service’ has disappeared, and also the sense of humour. Good sign there by Virgin America !

    jeritilley.wordpress.com

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