Edible Business Card Fights Altitude Sickness

Cuzco, Peru sits at an elevation of around 11,200 feet. For newly arrived visitors, that means it’s more than the scenery taking your breath away. Locals often chew coca leaves to give them a jolt of energy and help them adjust to the altitude. Kokopelli Hostel had the great idea to create an edible business card made of coca leaf. You can just pop out the leaf-shaped section and munch on it while still maintaining all the important contact info. Read more about the making of the card here.


Yes, coca leaf is used to make cocaine, which means bringing it into the U.S. in any amount or form (tea, candy, beer) illegal. Yet when I visited Cuzco last year, hotels had huge baskets of it for you to make tea with. Every restaurant had it on their menu and our porters on the Inca Trail chewed wads of it constantly. It was a bit bitter, but we noticed it did seem to make adjusting to the altitude easier.

Save the first and oldest independent Apple store…

I remember taking my rainbow-logo’ed Macinotshes here back when Silicon Valley was just a pothole. The first Apple store in the U.S.

Apple Store

The Apple computer with serial #005 was sold here. They were our original squad of geeks, the first geniuses at the bar and still know their stuff better than anyone. Let’s keep ’em working; lord knows we still need their help.

How can you help? Start by simply liking their Facebook page at the link below and buying your next Apple product there. Thanks!


Devil Baby Prank Possesses Souls, Internet Traffic…

They say a picture is worth a thousand nightmares, so look at this…


Devil Baby rolls around New York City in a seemingly unmanned stroller waiting for unsuspecting pedestrians to get close. Then daddy’s little nightmare pops up screaming, thrashing and spewing green vomit. Despite the fact they probably see that all the time in New York, the people recoil in sheer and hilarious terror.

Don’t worry fair citizens of Gotham, one of the Kardashian’s did not just give birth, it’s all a promo-guerilla-viral-prank-interactive-multimedia-ad for the new movie Devil’s Due, that involves, yes, the son of Satan being born.  Check out Devil Baby in action here: https://www.youtube.com/watch?v=PUKMUZ4tlJg

When you crawl out from under your desk, I’m curious as to your thoughts on this type of ‘prank’ advertising. Like all forms of marketing (or art or music or books or fashion…) it depends on how it’s done. Some do it really well, some goes too far and some just sucks. I found the baby horrifying and the reactions hilarious. While there is no apparent logo or anything paying off the stunt when you see it live, it’s already got over 4.5 million hits on YouTube and been spread all over the Web like demonic Cookie Butter. I wonder how playing a joke that, in the end, makes you laugh will translate into people wanting to see a horror film where you actually want to be scared.

If nothing else, it makes a great ad for birth control.

Cannes Name Dropper…I totally know the guy who created this…

Even if you’re not a boss you can name drop like one while you’re at Cannes this year (Er, you are there right now, right?) thanks to the Cannes Name Dropper created by Minneapolis agency, Colle + McVoy. Just let it spin up conversational nuggets you can shout out and let nearby ears eat up like so many shrimp canapes…
Cannes Name Dropper_20130621-144254

How to Make Pissed Off Customers Piss Themselves With Laughter Instead…

So that may be too long a title for my TED talk, but Virgin America knows the power of smart and smart aleck marketing and catering to the needs of clients. (They started out courting rock stars after all.) And whatever your brand is, it should extend through all the details of the company. That’s how something as simple as a ‘flight delayed’ message can turn grumpy customers into happy ones. Or at least make them a bit less grumpier. Or discover new ways to speed up people getting off the planes.

I assume the flight was coming from Wisconsin...

I assume the flight was coming from Wisconsin…

Best Bus Stop in the World….

Most ads or marketing that claim to be ‘interactive’ simply mean if you scan a QR code you’ll get taken to a website with some content. Wheee. But this bus shelter concept from Denizen for Qualcomm interacts with all your senses, including that little kid part of you that laughs and goes “Awesome!” See for yourself.

Waiting for the bus? Or something even better?

Waiting for the bus? Or something even better?

Base Camp 14th Anniversary…

14 years ago my friends, Jim and Melissa, and I headed to Nepal. We found our way from Kathmandu to a little village named Jiri at the end of the road. There we put on our packs, raised our eyes to the peaks of the revered Himalayas crowning the distant clouds and started walking. Weeks later we arrived at Everest Base Camp and, from atop Kala Pattar, got to gaze upon Sagarmatha, “Mother of the Universe”, Mt. Everest, the highest point any human could go on this planet.

It was also the start of my own Base Camp. A journey that continues to astound me, teach me, introduce me to incredible new things, places, people and events. And to show me that there are still higher places to strive for, more things to achieve, discover, create, try.

A heartfelt and honest thanks to you my friends, family and loved ones for making all that possible. For teaching me, for including me, for thinking of me, for hiring me, for listening to me, for inspiring me. Even writers much better than I would have a hard time encompassing how truly lucky I feel. I try to work hard to earn that luck.

 So please give me the honor of buying you a pint at Dangerous Man Brewing in NE tonight. I’ll be there at 5pm. Hope you can make it, but hurry up, we’ve got a lot of adventures awaiting, my friends. Put on your packs and let’s go. Namaste, you glorious bastards.