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Devil Baby Prank Possesses Souls, Internet Traffic…

They say a picture is worth a thousand nightmares, so look at this…

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Devil Baby rolls around New York City in a seemingly unmanned stroller waiting for unsuspecting pedestrians to get close. Then daddy’s little nightmare pops up screaming, thrashing and spewing green vomit. Despite the fact they probably see that all the time in New York, the people recoil in sheer and hilarious terror.

Don’t worry fair citizens of Gotham, one of the Kardashian’s did not just give birth, it’s all a promo-guerilla-viral-prank-interactive-multimedia-ad for the new movie Devil’s Due, that involves, yes, the son of Satan being born.  Check out Devil Baby in action here: https://www.youtube.com/watch?v=PUKMUZ4tlJg

When you crawl out from under your desk, I’m curious as to your thoughts on this type of ‘prank’ advertising. Like all forms of marketing (or art or music or books or fashion…) it depends on how it’s done. Some do it really well, some goes too far and some just sucks. I found the baby horrifying and the reactions hilarious. While there is no apparent logo or anything paying off the stunt when you see it live, it’s already got over 4.5 million hits on YouTube and been spread all over the Web like demonic Cookie Butter. I wonder how playing a joke that, in the end, makes you laugh will translate into people wanting to see a horror film where you actually want to be scared.

If nothing else, it makes a great ad for birth control.