Edible Business Card Fights Altitude Sickness

Cuzco, Peru sits at an elevation of around 11,200 feet. For newly arrived visitors, that means it’s more than the scenery taking your breath away. Locals often chew coca leaves to give them a jolt of energy and help them adjust to the altitude. Kokopelli Hostel had the great idea to create an edible business card made of coca leaf. You can just pop out the leaf-shaped section and munch on it while still maintaining all the important contact info. Read more about the making of the card here.


Yes, coca leaf is used to make cocaine, which means bringing it into the U.S. in any amount or form (tea, candy, beer) illegal. Yet when I visited Cuzco last year, hotels had huge baskets of it for you to make tea with. Every restaurant had it on their menu and our porters on the Inca Trail chewed wads of it constantly. It was a bit bitter, but we noticed it did seem to make adjusting to the altitude easier.

Devil Baby Prank Possesses Souls, Internet Traffic…

They say a picture is worth a thousand nightmares, so look at this…


Devil Baby rolls around New York City in a seemingly unmanned stroller waiting for unsuspecting pedestrians to get close. Then daddy’s little nightmare pops up screaming, thrashing and spewing green vomit. Despite the fact they probably see that all the time in New York, the people recoil in sheer and hilarious terror.

Don’t worry fair citizens of Gotham, one of the Kardashian’s did not just give birth, it’s all a promo-guerilla-viral-prank-interactive-multimedia-ad for the new movie Devil’s Due, that involves, yes, the son of Satan being born.  Check out Devil Baby in action here:

When you crawl out from under your desk, I’m curious as to your thoughts on this type of ‘prank’ advertising. Like all forms of marketing (or art or music or books or fashion…) it depends on how it’s done. Some do it really well, some goes too far and some just sucks. I found the baby horrifying and the reactions hilarious. While there is no apparent logo or anything paying off the stunt when you see it live, it’s already got over 4.5 million hits on YouTube and been spread all over the Web like demonic Cookie Butter. I wonder how playing a joke that, in the end, makes you laugh will translate into people wanting to see a horror film where you actually want to be scared.

If nothing else, it makes a great ad for birth control.

The Worst Part About Censorship is XXXXXXXXX.

Where Base Camp stands…

ANTI-PIPA / SOPA: As someone whose career is making shit up, I’m worried about vague laws with near unlimited potential to make creativity, innovation and free speech a crime. Edumacate yourself here.

PRO-Pippa / Sopa: We find in favor of both sexy royals-in-laws and hot Mexican casseroles and urge you to do likewise. Carry on.